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Why cannot you ignore social media in your marketing mix?

Social Media sure has emerged as a must-use tool for most modern marketers, who are in search of effective ways and avenues of customer engagement. Today’s popular networking platforms provide both...

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Real-life sharing, reworked, rethought and redesigned for the social realm

There are several instances thus far of Google having tried to make its mark in the social realm. But unlike search, the foray hasn’t yielded success. To straight the record straight, Google has...

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The search engine giant tries to catch up with the social media leader

Google has made an attempt on many occasions in the past, albeit without much success at it, to take on the might of popular social networking platform and ride the new media wave. Of course, we all...

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Why Twitter is important to your business growth?

Social Media sites have become an integral part of modern life – personal or professional. Twitter is a popular social networking and microblogging service that enables the members to send and read...

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Tips to manage business reputation on social media

Digital media now makes it very convenient for customers to post feedback. There are hundreds of different review sites and forums on which comments about you and your brand may appear. Unlike most...

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Key practical areas of social media marketing

A social media campaign, to put it succinctly, integrates different interactive tools and communication strategies into the many facets of marketing. Theory is no substitute for real-time experience...

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Reasons to seek expert advice for online reputation management

In today’s complex business scenario, you need to follow what the world is saying about you and your company. This allows you to grasp the customer sentiment and take necessary corrective steps, if...

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Use social platforms to connect to clients and other businesses

Social networking platforms have emerged as a powerful avenue to reach your prospects, customers and other businesses. By leveraging the online tools, you can create a strong brand identity. It is...

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Social sites drive sales this holiday season

This holiday season, a cross-section of retailers are increasingly turning to social sites like Facebook and Twitter to help people find and deliver their desired gifts. For example, big brands...

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What’s the world’s most powerful professional social network up to?

A popular network for professionals, LinkedIn has managed to monetize its connections through its tremendous reach and power as a complete corporate recruitment platform. It has emerged as the ‘virtual...

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How do social networks help companies to understand customers better?

Here are the different ways in which most companies and corporate entities – big or small – can benefit from social media when it comes to grasping the mindset of their prospective customers. It is...

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