Why cannot you ignore social media in your marketing mix?
Social Media sure has emerged as a must-use tool for most modern marketers, who are in search of effective ways and avenues of customer engagement. Today’s popular networking platforms provide both...
View ArticleReal-life sharing, reworked, rethought and redesigned for the social realm
There are several instances thus far of Google having tried to make its mark in the social realm. But unlike search, the foray hasn’t yielded success. To straight the record straight, Google has...
View ArticleThe search engine giant tries to catch up with the social media leader
Google has made an attempt on many occasions in the past, albeit without much success at it, to take on the might of popular social networking platform and ride the new media wave. Of course, we all...
View ArticleWhy Twitter is important to your business growth?
Social Media sites have become an integral part of modern life – personal or professional. Twitter is a popular social networking and microblogging service that enables the members to send and read...
View ArticleTips to manage business reputation on social media
Digital media now makes it very convenient for customers to post feedback. There are hundreds of different review sites and forums on which comments about you and your brand may appear. Unlike most...
View ArticleKey practical areas of social media marketing
A social media campaign, to put it succinctly, integrates different interactive tools and communication strategies into the many facets of marketing. Theory is no substitute for real-time experience...
View ArticleReasons to seek expert advice for online reputation management
In today’s complex business scenario, you need to follow what the world is saying about you and your company. This allows you to grasp the customer sentiment and take necessary corrective steps, if...
View ArticleUse social platforms to connect to clients and other businesses
Social networking platforms have emerged as a powerful avenue to reach your prospects, customers and other businesses. By leveraging the online tools, you can create a strong brand identity. It is...
View ArticleSocial sites drive sales this holiday season
This holiday season, a cross-section of retailers are increasingly turning to social sites like Facebook and Twitter to help people find and deliver their desired gifts. For example, big brands...
View ArticleWhat’s the world’s most powerful professional social network up to?
A popular network for professionals, LinkedIn has managed to monetize its connections through its tremendous reach and power as a complete corporate recruitment platform. It has emerged as the ‘virtual...
View ArticleHow do social networks help companies to understand customers better?
Here are the different ways in which most companies and corporate entities – big or small – can benefit from social media when it comes to grasping the mindset of their prospective customers. It is...
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